Wednesday, 20 April 2016

Soft Pop // Minimal mini lookbook

M I C R O   T R E N D   -   S O F T   P O P 

So many different types of images surround me here in the studio. Professional images taken by the photographer during a lookbook photoshoot, inspirational images gathered in the build up to designing a collection, product listing images, behind the scenes snaps . . . it's never ending. Last month I took just over 600 photographs here in the studio! 
When all these different styles come together it starts to become clear that micro trends accumulate across collections. Pastels will never get old, this combined with minimal hand drawn watercolour elements and bold statement evil eye motifs . . . the soft pop trend comes to life!

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