Wednesday, 20 April 2016

Soft Pop // Minimal mini lookbook

M I C R O   T R E N D   -   S O F T   P O P 

So many different types of images surround me here in the studio. Professional images taken by the photographer during a lookbook photoshoot, inspirational images gathered in the build up to designing a collection, product listing images, behind the scenes snaps . . . it's never ending. Last month I took just over 600 photographs here in the studio! 
When all these different styles come together it starts to become clear that micro trends accumulate across collections. Pastels will never get old, this combined with minimal hand drawn watercolour elements and bold statement evil eye motifs . . . the soft pop trend comes to life!

Monday, 18 April 2016

Inspiration || Alena Akhmadullina Resort 2016

Fluffy surface design, ocean waves and pastels. It's the combination of my dreams! Check out the 2016 Resort collection by Alena Akhmadullina

Monday, 4 April 2016

Upper East Eyelash Portfolio Clutch Bag

This new 'Upper East Eyelash' print is served with a side of girlyness and happyness, as Audrey Hepburn famously said 'Happy girls are the prettiest'.
As it's also a monochrome and minimal-esque style print I've decided to keep one for myself . . . all in the name of street style research of course! I love that the back of the bag offers an entirely different look, this one being a hand painted polka dot pattern which again fits seamlessly in with my minimal obsession.

So before I snap it on a day out somewhere I thought I'd share these snaps of the items cluttering up my studio. These light grey heeled pumps from H&M are waiting to be walked out to lunch and were an absolute steal at £14.99.

Rose gold items appear to be scattering themselves around the place too, shop all the items here: