Tuesday, 16 February 2016

Urban Surfside || In the studio

My studio has been looking extremely colourful and paint splattered since last November, as we go through the wintry months wearing darker colours and throwing on the layers I'm working on next spring summer prints and colours. It used to be hard to get my head around but I got used to it after a while. 
This year I've decided to shake things up. 'Ready-to-Wear' has never been a truer statement, gone are the days when runways used to showcase what would be available to buy in a seasons time. The likes of Prabal Gurung and Tibi are giving fashion lovers the chance to buy their collections straight off the catwalk. Who wants to wait?! 

For this collection I've designed right up till the season, and am actually still having fun working on it right now! Several collaborations are in the works for lookbooks to portray the collection, a process which used to be done before the range was released in a very 'top secret' fashion. However it's impossible for me to keep a secret, especially with twitter and instagram at my fingertips, this way I'm able to document the process live via social media and receive a much more interactive response from you guys 

So here is a look in at the studio, it's very current state. The prints, the products . . . . the plants  . . . Everything! 
Shop the Urban Surfside collection here

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