Thursday, 27 November 2014

The story of two interns

Ever wondered what it takes to become an intern in the fashion industry?
We go behind the scenes to experience the journey two of our fabulous interns Sophie and Grace experienced whilst curating The Transcendent lookbook:

S T O R Y   O F   T W O   I N T E R N S

To begin with we started researching backdrop materials, we felt iridescent and reflective surfaces related back to Rianna's primary research boards during the print design process. Pinterest became our virtual studio space as we gathered ideas for make up looks, styling, art direction and location. 
We put put the information into moodboards and presented them to Rianna in weekly meetings, these team meetings somehow ended up with lots of laughs, gossip and a whole lot of cake! Teacup in Manchester is the perfect destination for getting the group together for discussions. We highly recommend the flour-less chocolate cake! Find Teacup on Thomas street in the Northern Quarter.

When the day of the photo shoot finally arrived, Manchester’s infamous weather struck. Torrential rain hit, which really affected our attempt of an outdoor location, armed with as many umbrellas as we could carry, we tried our best to keep the models, clothes and most importantly, the bags, dry. This resulted in us looking like drowned rats for the rest of the day; well they do say working in fashion is glamorous!

Taking shelter back at the studio, we didn’t let the weather dampen our mood. We quickly got the models ready in their second looks. Whilst they were in hair and make-up we both set up the studio, using iridescent Perspex, mirrors and potted plants. As we had regularly met with our photographer Rosie Woods, she was clear on the look we were trying to create; this made the day run a lot smoother.

We sourced minimal & contemporary clothing from Opus London, and Rianna spotted a bespoke iridescent acetate jacket on instagram made by Australian graphic and textiles student Melissa Barrass which was then flown in from Sydney. The exceptional jewellery was supplied by Manchester School of Art 'Three Dimensional Design' graduate Siobhan Doran.
The experience has taught us a great deal about the marketing and art direction aspects of an independently run fashion label, but we also feel we have made some great connections and friends. Working so closely with the designer was extremely inspiring, it was nice to know that Rianna was confident in our creative direction enough to give us freedom whilst still remaining involved throughout the project.

Group selfie!
View the final lookbook, shop the collection and take a look at the original design boards here.

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