Saturday, 11 July 2020

AW20-21 || Design development - Minimal Majesty

D E S I G N   P R O C E S S - M i n i m a l   M a j e s t y

It feel like it's been ages since I shared the moodboard and design development stages of a collection so here is what I've been tinkering with over the past few months. 

A glimpse into AW20-21 in the making. 
It's already developed further since this snapshot in time but every step along the way is vital. I've been working on a few entirely new products for the winter collection as lockdown has supplied the time to really focus on research & product design (in between order processing and wrapping!)

The other challenge i'm facing is that I've completely outgrown my current studio space as my brand expands. An issue that can now be looked into has lockdown eases.


As always, black and white is a main focus but I've been exploring a fusion between painterly watercolours and grand majestic decor, an un-expected miss-match that is pairing together in a weird and minimal way!













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