When a brand you feel so passionate about opens 1 store in the country you live in, it doesn't matter exactly where it is . . you just have to get to it. It just so happens it opened in London which is easy enough for me to travel to from Cheshire . . . hurrah!
A hop, skip and a jump onto a train and moments later here we are!
I went with a mission in mind. I was off to Ibiza and Self Portrait just so happened to have released it's debut swimwear collection. What luck!
The service was extra special and personal. We chatted the whole time to the fabulous assistants about fashion, the brand, the holiday that was ahead . . . while sipping on rosé champers.
The store itself is a work of art, a curated gallery vibe that feels edgy and fresh while also extra cozy (as your feet sink into the homely extra thick carpeted floor in the basement!
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